Join Lauren Bacon for an in-depth discussion in this video Using the exercise files, part of Running a Web Design Business: Defining Success.
This course includes a lot of questions for reflection. So I've captured all of those in a series of handouts that are available free for all lynda.com viewers. To get the most out of this course, you'll want to write down your answers to these questions. So I recommend grabbing your copies now and using them as we move through the videos. These are meant to help you now and down the road, as your definition of success will be something you'll refer to over the lifetime of your business. Now let's get started.
Lauren introduces techniques that will help you hone in on your personal definition of success, two exercises to identify core values, and a formula for establishing concrete income goals for your design business. Get clear on these success factors, and your business plan will flow. Skip this step, and you could find yourself wondering why your business just doesn't feel as satisfying as you'd hoped.