From the course: Planning a Web Design Portfolio: Growing Your Freelance Business

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Understanding the key to a great portfolio

Understanding the key to a great portfolio

From the course: Planning a Web Design Portfolio: Growing Your Freelance Business

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Understanding the key to a great portfolio

- Even the most impressive portfolio will fall flat if it doesn't cater to its audience. If you take only one thing away from this course, it should be this. Ask yourself what your clients need to know to make a purchase decision, and do that. Do you specialize in designing websites for adventure travel companies, for example? If so, your portfolio has to demonstrate that you can communicate excitement and daring, along with the five key elements I mentioned in the previous video. You'll probably want to integrate lots of photography and maybe some video to reflect the style of your market niche. Is your niche in fashion and beauty? Then your portfolio should change with the times and maybe with the seasons. If you worked primarily with educational institutions or governments on the other hand, you'll probably find that written content is just as powerful as your visuals, because the people who work in those organizations are accustomed to reading long reports and likely want you to…

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