Join Laura Franz for an in-depth discussion in this video Understanding how good typography promotes reading, part of Typography for Web Designers.
Regardless of what you may have heard, people read content on the Web.…People search for things they need or want to know. They get lost in stories.…People read what is important to them.…Thus, our most important job is to help readers find, understand, and connect…with the words, ideas, and information they seek.…People read in three ways. People read casually, skimming over text, reading…words or paragraphs here or there to get a sense of what it says.…
For example, a reader will skim the headlines of an online news source looking…for articles of interest.…People scan with purpose, jumping from place to place on a site, looking for a…specific piece of information.…They may only read the first word or character of each item as they scan the screen.…For example, when looking for contact information on a web page, a reader will…look for a link that starts with the letter C, ignoring all the other links in the list.…
People read in an engaged manner. When they find an article or blog post they…
- Understanding how good typography promotes reading
- Choosing web-safe fonts
- Applying web fonts in CSS with @font-face
- Adding and applying the Google Fonts syntax
- Finding and applying a good font size, line height, and line length
- Improving a color palette by improving contrast and reducing optical vibration
- Understanding how people mentally organize, or chunk, visual elements
- Applying a system of hierarchy in HTML and CSS
- Applying vertical spacing in CSS
- Adding emphasis within a heading
- Understanding classic and modernist typographic pages
- Adding a list of links
- Creating drop caps
- Fixing quotation marks, apostrophes, and dashes
Skill Level Appropriate for all
Q: Where can I learn more about graphic design?
A: Discover more about this topic by visiting graphic design on lynda.com.
1. Using Fonts to Communicate the Meaning of a Word or Headline
2. Using Fonts for Text
3. Maximizing Readability
4. Visually Chunking Text
5. Shaping a Page Using Typography
6. Shaping a Traditional Typographic Page
7. Shaping a Modernist Typographic Page
8. Attending to the Typographic Details
Additional resources3m 9s
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.