Imagine hearing a speaker talk in a monotone voice.…All the words sound the same. The person's inflection doesn't change. The rhythm…and volume stay constant.…Now, imagine a voice with rhythm, a voice that pauses for emphasis, creating…tension, a voice that is sometime soft and sometimes loud.…A voice with contrast.…Successful typographic pages need rhythm and tension.…
Successful typographic pages need contrast.…Text has a built-in monotone rhythm created by the repetition of horizontal lines.…We as typographers can break that monotone.…One way is to create a focal point.…Often, the focal point of a typographic page is the headline but that doesn't…have to be the case.…It can be a picture, a quote, a word.…
Contrast can be created with size, color, weight, shape, and space.…These can be carefully mixed and matched.…Size and shape of font; slight size change and color; slight size change and…bold; size, shape of font, and shape of text block; slight size change, shape…of font, and space.…The trick is to only have one main focal point on the page.…
- Understanding how good typography promotes reading
- Choosing web-safe fonts
- Applying web fonts in CSS with @font-face
- Adding and applying the Google Fonts syntax
- Finding and applying a good font size, line height, and line length
- Improving a color palette by improving contrast and reducing optical vibration
- Understanding how people mentally organize, or chunk, visual elements
- Applying a system of hierarchy in HTML and CSS
- Applying vertical spacing in CSS
- Adding emphasis within a heading
- Understanding classic and modernist typographic pages
- Adding a list of links
- Creating drop caps
- Fixing quotation marks, apostrophes, and dashes
Skill Level Intermediate
Q: Where can I learn more about graphic design?
A: Discover more about this topic by visiting graphic design on lynda.com.
1. Using Fonts to Communicate the Meaning of a Word or Headline
2. Using Fonts for Text
3. Maximizing Readability
4. Visually Chunking Text
5. Shaping a Page Using Typography
6. Shaping a Traditional Typographic Page
7. Shaping a Modernist Typographic Page
8. Attending to the Typographic Details
Additional resources3m 9s
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