Typographers have placed text on the page in different ways over the years.…I'm going to cover two general approaches to the typographic page in this lesson.…The traditional or classic approach, and the modernist approach.…First, some history. The traditional page developed from the old ways of creating books.…First in scriptoriums written by hand and later with the advent of the printing…press and refinement in printing technology.…
The modernist page grew out of a fascination with industrialization and a desire…to bring order back after years of living through the chaos of World War I.…The modernist page is a stark deviation from centuries of…traditional typography.…More importantly, the traditional and modernist typographer had different ideas…about how people read.…A traditional typographer might say "Books are meant to diffuse ideas.…Here is an important text.…
I've set it in a pleasing manner so the reader can enjoy and contemplate it."…A modernist typographer might say, "People don't read in a leisurely manner…
- Understanding how good typography promotes reading
- Choosing web-safe fonts
- Applying web fonts in CSS with @font-face
- Adding and applying the Google Fonts syntax
- Finding and applying a good font size, line height, and line length
- Improving a color palette by improving contrast and reducing optical vibration
- Understanding how people mentally organize, or chunk, visual elements
- Applying a system of hierarchy in HTML and CSS
- Applying vertical spacing in CSS
- Adding emphasis within a heading
- Understanding classic and modernist typographic pages
- Adding a list of links
- Creating drop caps
- Fixing quotation marks, apostrophes, and dashes
Skill Level Intermediate
Q: Where can I learn more about graphic design?
A: Discover more about this topic by visiting graphic design on lynda.com.
1. Using Fonts to Communicate the Meaning of a Word or Headline
2. Using Fonts for Text
3. Maximizing Readability
4. Visually Chunking Text
5. Shaping a Page Using Typography
6. Shaping a Traditional Typographic Page
7. Shaping a Modernist Typographic Page
8. Attending to the Typographic Details
Additional resources3m 9s
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