From the course: Understanding Information Architecture
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- Information architects spend a lot of time listening to business needs, observing user interactions, testing potential solutions, and then communicating those solutions around the organization to ensure buy-in. In that respect, their role is quite similar to user researchers. Indeed, you can view the results of implementing a great information architecture in similar terms to implementing the rest of a great UX. Measured by looking at increases in efficiency, for instance, time to find the right content. Effectiveness, measured in the reduction of pages people visit in error, or bounce rate. And user satisfaction. There's still some subjectivity involved here. How much of the increase was due to the information architecture compared to other UI changes that happened at the same time, for instance? Overall though, thinking in terms of efficiency, effectiveness, and satisfaction gives you a framework for discussing business impact. Once you have these metrics, you can convert them…
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