Join Chris Nodder for an in-depth discussion in this video Testimonials and other qualifications, part of UX for Small Business Websites.
- Think about what else makes you look credible.…We've described your business location…and some of the key people that work there.…I also suggested that you should list your team's…qualifications and certifications,…and even the number of years you've been in business…or combined years of experience.…There are other options too.…Show that you're a member of trade or industry groups.…Certain groups have membership requirements…which prove that you have a particular level of competence.…Others are advocates for your industry…and conduct marketing and awareness campaigns…on your behalf that your site visitors…may well have heard of.…
Listing your affiliations can help you demonstrate…your credibility.…If you offer a product warranty or guarantee,…describe it here.…If a customer will be buying from you remotely,…they'll want to know that they have options…if the product doesn't work how they expected.…Showing them that you have the confidence to back up…what you sell with a guarantee will help with this.…You might also want to add a couple of testimonials…
Join Chris Nodder, as he reviews the key components of an effective small business website, whether you maintain your website or hire someone else. He provides guidelines to optimize the content, design, and information architecture of the site and to provide customers and prospective customers with incentives to trust your business—and buy from it.
- Keeping the homepage simple
- Providing news and links
- Using pictures and testimonials to establish trust
- Creating clear product descriptions
- Showing expertise with a blog or tips page
- Soliciting ongoing feedback