- Think about what else makes you look credible.…We've described your business location…and some of the key people that work there.…I also suggested that you should list your team's…qualifications and certifications,…and even the number of years you've been in business…or combined years of experience.…There are other options too.…Show that you're a member of trade or industry groups.…Certain groups have membership requirements…which prove that you have a particular level of competence.…Others are advocates for your industry…and conduct marketing and awareness campaigns…on your behalf that your site visitors…may well have heard of.…
Listing your affiliations can help you demonstrate…your credibility.…If you offer a product warranty or guarantee,…describe it here.…If a customer will be buying from you remotely,…they'll want to know that they have options…if the product doesn't work how they expected.…Showing them that you have the confidence to back up…what you sell with a guarantee will help with this.…You might also want to add a couple of testimonials…
Author
Released
11/19/2015Join Chris Nodder, as he reviews the key components of an effective small business website, whether you maintain your website or hire someone else. He provides guidelines to optimize the content, design, and information architecture of the site and to provide customers and prospective customers with incentives to trust your business—and buy from it.
- Keeping the homepage simple
- Providing news and links
- Using pictures and testimonials to establish trust
- Creating clear product descriptions
- Showing expertise with a blog or tips page
- Soliciting ongoing feedback
Skill Level Beginner
Duration
Views
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Using Customer Surveys to Improve Service
with Jeff Toister52m 10s Intermediate
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Introduction
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Welcome1m 13s
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Using the exercise files1m 5s
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1. Is Your Website Good for Business?
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People's online behavior1m 46s
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Information-rich sites win2m 55s
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2. Your Homepage
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Keep it simple2m 12s
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Providing the latest news2m 38s
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Linking to your other pages3m 37s
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3. About You
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Helping visitors trust you3m 11s
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Using pictures1m 41s
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4. Products and Services
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Clear descriptions1m 53s
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Pricing2m 35s
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5. Showing Your Expertise
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Professional help2m 17s
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6. Being Customer-Centric
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It's not about you1m 31s
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Informal usability testing2m 38s
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Ongoing feedback3m 22s
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Conclusion
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It's only just begun1m 47s
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Next steps1m 48s
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Video: Testimonials and other qualifications