In this video, learn how to help memory and navigation by telling a story in the user’s language.
- I give a lot of training classes.…Something I've noticed is that people in the class…seem a lot more engaged…and remember what we've been talking about better…if I wrap it in a story from my personal experience,…or give some of the topic history,…rather than just presenting bullet points on the screen.…It turns out there's some science behind this.…If we're just following along…with a PowerPoint presentation,…the language areas of our brain get activated…as we create meaning from the words we hear and see.…If we listen to story, those language areas still light up,…but so too do the parts of our brain…associated with activity.…
Specifically, the types of activity…that the story relates to.…For instance, a story that describes…the experience of eating tasty food,…makes our sensory cortex come alive.…A story about athletes training,…makes our motor cortex activate.…So, wrapping your message in a story…is a better way of transmitting ideas,…thoughts, and emotions to your audience than just words.…It engages more of their brain…
- Designing around human limitations
- Telling stories
- How we group the things we see
- Making standard and consistent interfaces
- Smart defaults
- Reducing system latency and communicating during delays
- Making error messages into useful dialogs
- Designing for delight
Skill Level Beginner
1. How Brains Work
2. How We See Things: Perception Principles
3. Real-World Metaphors: Physical Concepts
4. Telling a Story: Workflow Concepts
5. Communicating through the UI
6. Designing for Delight
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