Join Lauren Bacon for an in-depth discussion in this video Starting your personal definition of success, part of Running a Web Design Business: Defining Success.
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…In the last video, we looked at a project you…loved and considered what aspects of it mattered most to you.…What we're looking for here are your…priorities, or put another way, your values.…The way to identify your values is to dig deeper beyond the top-level things…you noticed about your project and ask…yourself for each one what matters about that?…For example, I might enjoyed a project where I…get flex my design muscles and try something new.…Now, we're going to ask, what matters about that?…And that answer might be different for different people.…
Some people might be exited by the learning process.…Others, by the opportunity to gain prestige or visibility.…Another might have a deep desired to create beauty in the world.…And yet another wants to continue to be challenged at the cutting edge.…When we dig into the why, we become more aware of what really motivates us.…And when you're aware of what drives you, it's much,…much easier to design a work life where you truly shine.…So back through your list from the last exercise.…
Lauren introduces techniques that will help you hone in on your personal definition of success, two exercises to identify core values, and a formula for establishing concrete income goals for your design business. Get clear on these success factors, and your business plan will flow. Skip this step, and you could find yourself wondering why your business just doesn't feel as satisfying as you'd hoped.