Selecting the right projects

- Beyond the visual style, range also includes the types…of clients that you choose to represent in your portfolio.…So, be sure to include projects from a cross section…of client types, sizes and industries.…Let's revisit your client niche with this in mind.…How would you describe your target clients?…Did they come from a particular sector or industry?…How large or small are their businesses?…Or do they share something else in common?…Jot down three or four types of clients that you serve.…Then consider the services you offer.…

So let's say you do logo and branding,…website design and online advertising.…To showcase your range, ideally you'd include projects…that illustrate each of your core services…within the context of each of those…three or four client types you described.…So if your clients are mostly…healthcare practitioners, therapists and coaches,…your portfolio should include examples of logos…you've designed for each of those three kinds of clients,…as well as websites and ads for each type.…In fact, ideally you'd include several examples of each,…