Join Lauren Bacon for an in-depth discussion in this video Selecting the right projects, part of Planning a Web Design Portfolio: Growing Your Freelance Business.
- Beyond the visual style, range also includes the types…of clients that you choose to represent in your portfolio.…So, be sure to include projects from a cross section…of client types, sizes and industries.…Let's revisit your client niche with this in mind.…How would you describe your target clients?…Did they come from a particular sector or industry?…How large or small are their businesses?…Or do they share something else in common?…Jot down three or four types of clients that you serve.…Then consider the services you offer.…
So let's say you do logo and branding,…website design and online advertising.…To showcase your range, ideally you'd include projects…that illustrate each of your core services…within the context of each of those…three or four client types you described.…So if your clients are mostly…healthcare practitioners, therapists and coaches,…your portfolio should include examples of logos…you've designed for each of those three kinds of clients,…as well as websites and ads for each type.…In fact, ideally you'd include several examples of each,…
Author
Released
10/16/2014- Understanding what clients are looking for
- Gathering relevant experience
- Reviewing results
- Building trust
- Conveying personality
- Demonstrating range
- Avoiding pitfalls
Skill Level Beginner
Duration
Views
Related Courses
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Introduction
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Welcome1m 1s
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1. Understanding Your Audience
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Sweating the details1m 37s
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2. Gathering Relevant Experience
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Focusing on your niche3m 45s
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Highlighting key results2m 52s
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3. Reviewing Results
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4. Establishing Trustworthiness
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Building trust2m 27s
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5. Conveying Personality
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Who are you?2m 10s
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6. Demonstrating Range
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Selecting the right projects2m 22s
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7. Avoiding Pitfalls
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Conclusion
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Next steps1m 41s
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Video: Selecting the right projects