From the course: Planning a Web Design Portfolio: Growing Your Freelance Business

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Reviewing your highlight reel

Reviewing your highlight reel

From the course: Planning a Web Design Portfolio: Growing Your Freelance Business

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Reviewing your highlight reel

- I hope I've convinced you how important it is to focus not just on how your work looks, but how effective it is. And how it addresses your client's real challenges. So what are some ways you can work this into your portfolio without writing a huge essay to accompany every screenshot? First, focus on identifying each client's highest priority. Their biggest challenge or their primary goal. So maybe it was to increase their membership, or maybe it was to generate more sales leads. Or maybe they wanted a better way to showcase multimedia content. Whatever that critical priority was, like if their website does only one thing, it must do this. That's what you want to spell out for the people visiting your portfolio. Because every design decision that you made should be a reflection of that priority. You should be able to put everything else you did in the context of that number one goal and it should make sense. So in a way, what you're doing for prospective customers who are coming to…

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