- One topic that many businesses…seem reluctant to cover on their sites…is their prices.…I can tell you now your customers…want to see that information.…It's not their only deciding factor,…but it's a big one.…Even if you can't list actual prices…because they're sensitive or variable,…it's important to give an indication of the range,…so visitors can self-quality themselves…and not waste time asking for things you can't deliver.…In other words, you won't be bothered…by calls from people who obviously weren't looking…for the type of product you sell…because they were either wanting a much cheaper…or much more expensive option.…
If you're at the higher end of the pricing structure…it's even more important…that you provide good information online…because this is your opportunity…to justify your costs…by demonstrating the extra value you add…through things like product quality…and great customer service.…If you're a manufacturer with a distributer network…who set their own pricing,…or if your prices truly vary considerably…
Join Chris Nodder, as he reviews the key components of an effective small business website, whether you maintain your website or hire someone else. He provides guidelines to optimize the content, design, and information architecture of the site and to provide customers and prospective customers with incentives to trust your business—and buy from it.
- Keeping the homepage simple
- Providing news and links
- Using pictures and testimonials to establish trust
- Creating clear product descriptions
- Showing expertise with a blog or tips page
- Soliciting ongoing feedback
Skill Level Beginner
Using Customer Surveys to Improve Servicewith Jeff Toister52m 10s Intermediate
1. Is Your Website Good for Business?
2. Your Homepage
3. About You
4. Products and Services
5. Showing Your Expertise
Professional help2m 17s
6. Being Customer-Centric
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