- If you filled in the workbook…as you followed along with this course…remember to use it in conversations you have…with the designer you work with,…or refer to it as you build out your site.…It's easy to get squeezed into the way…that a certain designer or a site creation tool thinks.…Instead give good consideration…to the ideas you wrote down in the workbook.…If you seriously thought though the issues…and answered the questions from your visitors perspective…then you should be off to a good start.…You can find more about user experience in general…in the Foundations of UX series,…which expounds on several of the topics in this course…with a deeper dive into user experience…and interaction design.…
Once you've built something,…even just the first draft,…remember to get feedback from representative customers,…so you know you're on the right track.…We only touch briefly on user testing in this course,…if you want to learn more about that aspect…take a look at the Usability Testing course…here on the library.…It'll take you through the process…
Join Chris Nodder, as he reviews the key components of an effective small business website, whether you maintain your website or hire someone else. He provides guidelines to optimize the content, design, and information architecture of the site and to provide customers and prospective customers with incentives to trust your business—and buy from it.
- Keeping the homepage simple
- Providing news and links
- Using pictures and testimonials to establish trust
- Creating clear product descriptions
- Showing expertise with a blog or tips page
- Soliciting ongoing feedback
Skill Level Beginner
Using Customer Surveys to Improve Servicewith Jeff Toister52m 10s Intermediate
1. Is Your Website Good for Business?
2. Your Homepage
3. About You
4. Products and Services
5. Showing Your Expertise
Professional help2m 17s
6. Being Customer-Centric
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