- Once you start building out your site…you'll need to decide how you'll…help customers move between the pages.…That means having some kind of navigation menu.…It should be the same on the home page…and on all the other pages of your site,…so that customers always have a consistent way…of moving around within your pages.…This site isn't likely to have that many pages,…or at least not that many different types of pages,…so your site navigation structure…should be as simple as possible.…
There's a myth about web design…that says no piece of information…should be more than three clicks away.…It's not true.…What is important is giving people…a clear path to the information they need.…That means sorting your products and services…into the types of categories…that your customers expect to find,…rather than the designations that…you might use inside your business.…It means having clear locations for…contact information and company details,…and it means showing the links to this information…in a way that visitors will expect to see.…
Join Chris Nodder, as he reviews the key components of an effective small business website, whether you maintain your website or hire someone else. He provides guidelines to optimize the content, design, and information architecture of the site and to provide customers and prospective customers with incentives to trust your business—and buy from it.
- Keeping the homepage simple
- Providing news and links
- Using pictures and testimonials to establish trust
- Creating clear product descriptions
- Showing expertise with a blog or tips page
- Soliciting ongoing feedback
Skill Level Beginner
Using Customer Surveys to Improve Servicewith Jeff Toister52m 10s Intermediate
1. Is Your Website Good for Business?
2. Your Homepage
3. About You
4. Products and Services
5. Showing Your Expertise
Professional help2m 17s
6. Being Customer-Centric
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