- Once you start building out your site…you'll need to decide how you'll…help customers move between the pages.…That means having some kind of navigation menu.…It should be the same on the home page…and on all the other pages of your site,…so that customers always have a consistent way…of moving around within your pages.…This site isn't likely to have that many pages,…or at least not that many different types of pages,…so your site navigation structure…should be as simple as possible.…
There's a myth about web design…that says no piece of information…should be more than three clicks away.…It's not true.…What is important is giving people…a clear path to the information they need.…That means sorting your products and services…into the types of categories…that your customers expect to find,…rather than the designations that…you might use inside your business.…It means having clear locations for…contact information and company details,…and it means showing the links to this information…in a way that visitors will expect to see.…
Author
Released
11/19/2015Join Chris Nodder, as he reviews the key components of an effective small business website, whether you maintain your website or hire someone else. He provides guidelines to optimize the content, design, and information architecture of the site and to provide customers and prospective customers with incentives to trust your business—and buy from it.
- Keeping the homepage simple
- Providing news and links
- Using pictures and testimonials to establish trust
- Creating clear product descriptions
- Showing expertise with a blog or tips page
- Soliciting ongoing feedback
Skill Level Beginner
Duration
Views
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with Jeff Toister52m 10s Intermediate
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Introduction
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Welcome1m 13s
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Using the exercise files1m 5s
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1. Is Your Website Good for Business?
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People's online behavior1m 46s
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Information-rich sites win2m 55s
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2. Your Homepage
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Keep it simple2m 12s
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Providing the latest news2m 38s
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Linking to your other pages3m 37s
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3. About You
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Helping visitors trust you3m 11s
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Using pictures1m 41s
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4. Products and Services
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Clear descriptions1m 53s
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Pricing2m 35s
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5. Showing Your Expertise
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Professional help2m 17s
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6. Being Customer-Centric
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It's not about you1m 31s
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Informal usability testing2m 38s
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Ongoing feedback3m 22s
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Conclusion
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It's only just begun1m 47s
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Next steps1m 48s
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Video: Linking to your other pages