- Even if you don't feel technically capable…of building your own site…you need to be aware of the topics…that are important to consider.…Then when you interview people…who can help you build your site…you'll be able to make sure they share your philosophy…rather than just trying to cram you into a template.…Building a site should be a hands-on process.…Be prepared to provide the content…for the person who's creating the site with you.…You're the expert, not them.…Content means the words on the pages,…the additional information,…and also the photos you're going to use.…
Even if you aren't designing the site…it's worth learning how the editing and updating tools work,…so that you can do the minor updates yourself later.…Sites aren't a static thing,…they need to change as your business changes.…Good site designers will be very happy to show you…the content management tools…before you sign a contract with them,…so you can feel confident with the process.…And they'll welcome your involvement…because it leads to a better overall site.…
Author
Released
11/19/2015Join Chris Nodder, as he reviews the key components of an effective small business website, whether you maintain your website or hire someone else. He provides guidelines to optimize the content, design, and information architecture of the site and to provide customers and prospective customers with incentives to trust your business—and buy from it.
- Keeping the homepage simple
- Providing news and links
- Using pictures and testimonials to establish trust
- Creating clear product descriptions
- Showing expertise with a blog or tips page
- Soliciting ongoing feedback
Skill Level Beginner
Duration
Views
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Using Customer Surveys to Improve Service
with Jeff Toister52m 10s Intermediate
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Introduction
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Welcome1m 13s
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Using the exercise files1m 5s
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1. Is Your Website Good for Business?
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People's online behavior1m 46s
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Information-rich sites win2m 55s
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2. Your Homepage
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Keep it simple2m 12s
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Providing the latest news2m 38s
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Linking to your other pages3m 37s
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3. About You
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Helping visitors trust you3m 11s
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Using pictures1m 41s
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4. Products and Services
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Clear descriptions1m 53s
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Pricing2m 35s
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5. Showing Your Expertise
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Professional help2m 17s
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6. Being Customer-Centric
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It's not about you1m 31s
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Informal usability testing2m 38s
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Ongoing feedback3m 22s
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Conclusion
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It's only just begun1m 47s
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Next steps1m 48s
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Video: It's only just begun