- Even if you don't feel technically capable…of building your own site…you need to be aware of the topics…that are important to consider.…Then when you interview people…who can help you build your site…you'll be able to make sure they share your philosophy…rather than just trying to cram you into a template.…Building a site should be a hands-on process.…Be prepared to provide the content…for the person who's creating the site with you.…You're the expert, not them.…Content means the words on the pages,…the additional information,…and also the photos you're going to use.…
Even if you aren't designing the site…it's worth learning how the editing and updating tools work,…so that you can do the minor updates yourself later.…Sites aren't a static thing,…they need to change as your business changes.…Good site designers will be very happy to show you…the content management tools…before you sign a contract with them,…so you can feel confident with the process.…And they'll welcome your involvement…because it leads to a better overall site.…
Join Chris Nodder, as he reviews the key components of an effective small business website, whether you maintain your website or hire someone else. He provides guidelines to optimize the content, design, and information architecture of the site and to provide customers and prospective customers with incentives to trust your business—and buy from it.
- Keeping the homepage simple
- Providing news and links
- Using pictures and testimonials to establish trust
- Creating clear product descriptions
- Showing expertise with a blog or tips page
- Soliciting ongoing feedback
Skill Level Beginner
Using Customer Surveys to Improve Servicewith Jeff Toister52m 10s Intermediate
1. Is Your Website Good for Business?
2. Your Homepage
3. About You
4. Products and Services
5. Showing Your Expertise
Professional help2m 17s
6. Being Customer-Centric
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