Join Chris Nodder for an in-depth discussion in this video Information-rich sites win, part of UX for Small Business Websites.
- Some people use their sites as a hook…to get people to call.…They provide just the minimum of information and no pricing.…They figure that once they have someone on the phone,…they can do a hard sell.…There are a couple of problems with this approach.…First, people doing product or service research online…are hesitant to call a company…until they at least know something about…what it is they need.…They'll do that research online…to educate themselves about the basics.…They do this so that they can work out…if a company is trying to rip them off.…
They'll only call after they feel sufficiently confident…that they will understand what you're trying to sell them.…Secondly and perhaps more importantly,…the World Wide Web is a big place…and there's almost always another site out there…that will tell people what they need to know.…At this point, which site are they going to trust more?…The one that just says Call Us in big red letters everywhere…or the one that demonstrates that they know…what they're talking about…
Join Chris Nodder, as he reviews the key components of an effective small business website, whether you maintain your website or hire someone else. He provides guidelines to optimize the content, design, and information architecture of the site and to provide customers and prospective customers with incentives to trust your business—and buy from it.
- Keeping the homepage simple
- Providing news and links
- Using pictures and testimonials to establish trust
- Creating clear product descriptions
- Showing expertise with a blog or tips page
- Soliciting ongoing feedback