Improving font readability

- Hello friends!…This is Sue Jenkins with…Productivity Tips for Web Designers!…In this week's lesson, I'll be showing you…twelve considerations for improving…typographic readability on the web.…Since this is the last lesson…in this typography tips section,…it'll be a little bit longer than the others,…as this topic is critical to effective design.…In addition to designing web layouts,…your role as a web designer includes…ensuring that copy on the sites you design…is readable and legible.…We'll do this by examining twelve key…typography considerations.…

Let's start with typeface.…In print the preference is to choose…a serif font for body text,…because it's generally considered easier to read.…That's because the letter shapes of serif fonts…and all their terminals, and ears, spurs and tails,…really lead the eye from one letter form to the next,…and this helps with reading speed,…and it will lessen eye strain.…By contrast, on the web, sans serif text…that is without the flourishes, is really more popular.…So as a rule you can create constrast…