Users won’t read instructions or labels. In this video, learn how to design the UI so they don’t need to.
- Reading online isn't the same as reading a book.…When we're reading website content,…it's normally for research rather than entertainment.…That means we scan rather than reading every word.…We're following the scent of information,…getting a feeling for whether the content we're reading…will help meet our goals,…and moving on if that feeling is missing.…Even though individuals aren't reading all your content,…you still need to provide all the facts…because different people have different research goals…and you won't know what exact details it is that they need.…
But the text should be relevant, factual, and brief.…Marketing words don't help.…They just get in the way of scanning…and make people more likely to skip a paragraph or a page.…Using eye tracking technology,…we can see where people look on the page.…Here's an example heat map…produced by noting the places that people's eyes rested.…Hotter colors like red and yellow,…mean more time spent in those areas.…Colder colors like blue and green mean less time.…
- Designing around human limitations
- Telling stories
- How we group the things we see
- Making standard and consistent interfaces
- Smart defaults
- Reducing system latency and communicating during delays
- Making error messages into useful dialogs
- Designing for delight
Skill Level Beginner
1. How Brains Work
2. How We See Things: Perception Principles
3. Real-World Metaphors: Physical Concepts
4. Telling a Story: Workflow Concepts
5. Communicating through the UI
6. Designing for Delight
Next steps1m 6s
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