Join Lauren Bacon for an in-depth discussion in this video How to turn your core values into concrete goals, part of Running a Web Design Business: Defining Success.
- View Offline
…At this point you should have a clear picture of…your core values, the things that matter most to you.…For example, perhaps freedom is one of your core values.…It's important for you to feel a sense…of possibility and autonomy in your daily life.…If freedom is a core value for you.…It's likely so central to the way you walk through…the world that it's similar to how a fish experiences water.…It's mostly invisible.…It might seem inconceivable to you that other people…enjoy, and even flourish in environments you might find constraining.…
Steady, stable jobs, and clearly defined responsibilities, for example.…The process we're undertaking is all about making the water you swim in visible.…Becoming aware of the environmental factors that make you thrive.…Now that you've named those factors, it's time to translate them…into a framework you can use to set goals and priorities.…And beyond that, to design a business plan that sets…you up for the kind of success that's meaningful to you.…The secret most business experts don't tell you, is…
Lauren introduces techniques that will help you hone in on your personal definition of success, two exercises to identify core values, and a formula for establishing concrete income goals for your design business. Get clear on these success factors, and your business plan will flow. Skip this step, and you could find yourself wondering why your business just doesn't feel as satisfying as you'd hoped.