Join Chris Nodder for an in-depth discussion in this video Hints and tips pages and how-to articles, part of UX for Small Business Websites.
- A Hints and Tips or How-To page can really show…you know what you're talking about.…For instance, if you're a plumber,…you can tell people what to do if they have a leaking pipe,…smell gas, or want to update their bathroom fixtures.…If you're a dog groomer, you can describe…common grooming techniques or suggest the things…people should look for in a good grooming salon.…Even adding Do-it-Yourself style…content here won't hurt you.…Most people don't have the time or inclination…to do things themselves and are willing to pay you money…once they see the complexity that's involved.…
You can add other content that shows your expertise.…I've seen an auto mechanic post frequently…an unusual diagnosis he's performed,…it makes him look smart,…and now people travel for miles to his shop…because he's got a reputation for fixing hard issues.…Are his diagnostic skills any better than average?…It's not clear but what is clear…is that he's writing about it…and other mechanics aren't.…You don't have to create all the content…
Join Chris Nodder, as he reviews the key components of an effective small business website, whether you maintain your website or hire someone else. He provides guidelines to optimize the content, design, and information architecture of the site and to provide customers and prospective customers with incentives to trust your business—and buy from it.
- Keeping the homepage simple
- Providing news and links
- Using pictures and testimonials to establish trust
- Creating clear product descriptions
- Showing expertise with a blog or tips page
- Soliciting ongoing feedback