- The first additional page to create…after your Home Page is an About Us style page.…The content here should give visitors reasons to trust you.…Think back to the trust research…I mentioned earlier in the course.…Visitors want to know that there's a real organization…behind the site, they care about your expertise,…and that the people they'll deal with at the business…are honest and trustworthy.…They want you to be easy to contact as well.…Let's start with showing that you're a real organization.…
Perhaps not surprisingly,…many customers will want to see some pictures…that help them to verify you're a real business.…If you have a customer-facing location, that's easy enough.…Pictures of your store or offices,…both exterior and interior…help assure that you are real.…If however you do business entirely over the web,…what can you use as a photo to show that you really exist?…Sometimes, just an image of your workplace…or production area is good enough.…Failing that, photos of your booth at a trade show…or your product in use might do the trick.…
Join Chris Nodder, as he reviews the key components of an effective small business website, whether you maintain your website or hire someone else. He provides guidelines to optimize the content, design, and information architecture of the site and to provide customers and prospective customers with incentives to trust your business—and buy from it.
- Keeping the homepage simple
- Providing news and links
- Using pictures and testimonials to establish trust
- Creating clear product descriptions
- Showing expertise with a blog or tips page
- Soliciting ongoing feedback
Skill Level Beginner
Using Customer Surveys to Improve Servicewith Jeff Toister52m 10s Intermediate
1. Is Your Website Good for Business?
2. Your Homepage
3. About You
4. Products and Services
5. Showing Your Expertise
Professional help2m 17s
6. Being Customer-Centric
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