Join Laura Franz for an in-depth discussion in this video Developing a system of hierarchy, part of Typography for Web Designers.
In this lesson we're going to develop a system of hierarchy for a bibliography…with the serif font.…Our goals are to create levels of hierarchy, retain legibility, and maintain the…traditional elegant feeling we've been creating in the text.…Also, I'd be open to incorporating a display font.…A display font is a visually complex font not good for text, but good for…display type or headlines, perhaps a script font to compliment Georgia.…So we need to create three levels of hierarchy.…
Since we're creating a traditional elegant look, let's try creating our three…levels of headlines using only Georgia.…I think it has too much similarity.…And Georgia Bold feels a little too bubbly to me for an elegant page.…We can try adding the bold Verdana we picked for the titles in the last chapter.…But they are very strong hieratically.…When I make the two levels of headings above the bold Verdana in caps, the…headings get very big.…Everything is out of proportion with the text.…
Let's try swapping the H2 and H3 levels, since the bold Verdana caps are so…
- Understanding how good typography promotes reading
- Choosing web-safe fonts
- Applying web fonts in CSS with @font-face
- Adding and applying the Google Fonts syntax
- Finding and applying a good font size, line height, and line length
- Improving a color palette by improving contrast and reducing optical vibration
- Understanding how people mentally organize, or chunk, visual elements
- Applying a system of hierarchy in HTML and CSS
- Applying vertical spacing in CSS
- Adding emphasis within a heading
- Understanding classic and modernist typographic pages
- Adding a list of links
- Creating drop caps
- Fixing quotation marks, apostrophes, and dashes
Skill Level Intermediate
Q: Where can I learn more about graphic design?
A: Discover more about this topic by visiting graphic design on lynda.com.
1. Using Fonts to Communicate the Meaning of a Word or Headline
2. Using Fonts for Text
3. Maximizing Readability
4. Visually Chunking Text
5. Shaping a Page Using Typography
6. Shaping a Traditional Typographic Page
7. Shaping a Modernist Typographic Page
8. Attending to the Typographic Details
Additional resources3m 9s
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