Join Lauren Bacon for an in-depth discussion in this video Defining your vision, part of Collaborative Design: Vision and Strategy.
- Here's a question likely to stop your team in its tracks.…What is this project's purpose?…This is a crucial question, and one that a lot of my clients…like to skip past, because it's tricky.…It's also easy to dismiss this question as too obvious,…but anyone who's worked on a project…that didn't have a well-defined purpose…can tell you that it's worth articulating.…What I'm looking for when I ask about the project's purpose…is a sense of clarity around high-level objectives.…For example, if you're designing a new…recipe management app, the purpose of the project…might be to create a better way to manage and share recipes.…
Or it might be something a bit more heart-centered,…like supporting people in preserving and sharing…their family traditions around food.…Those are two distinct purposes, and it's important…to articulate which one is more accurate.…Without a well-articulated goal,…your project is pretty much doomed to mediocrity.…Your purpose informs every decision along the way,…so it's worth spending the time to clarify it now.…
This course is part of the Collaborative Design series.
- Co-creating the design brief
- Asking better questions
- Digging into the deeper why
- Measuring success
- Avoiding common pitfalls
- Documenting and sharing the plan