Join Lauren Bacon for an in-depth discussion in this video Creating a common vision, part of Collaborative Design: Vision and Strategy.
- Let's get concrete here. Asking better questions, and digging down to the deeper collaboration level are all well and good, but how do you actually implement this approach as part of your project? Well, in my experience, the foundation of a successful collaborative design project is getting all your stakeholders together, ideally in the same room face to face. But if not, then you can interview them separately and collect their feedback. And then talking through the project's high level vision and strategy. In practice, that means you leading them through a discussion of some critical questions that you'll need to answer in order to design an effective solution.
So, in this section of the course, I'll be walking you through what those critical questions are, and how they might influence your strategic approach. By getting your entire team together, both the creative folks and the client-side stakeholders, you ensure that everyone is on the same page about the fundamental assumptions that you'll be working with throughout the project. Stuff like: who you're designing for, the project goals, and your measures of success. If you do nothing else in your project collaboratively, please, please take a collaborative approach with this.
It's your opportunity to benefit from the collective wisdom of the entire group, on the most critical decisions that you'll make. One final note before we dive into the questions for discussion. You'll note that I don't get into design questions per se. I'm not asking about color palettes, typography, brand standards, or anything like that. I'm going to assume that you have your own standard design questions for that sort of thing, and besides, from my perspective, that comes later. Once you've had a chance to diagnose the problem, as in our earlier discussion.
Here we'll be focusing on what's under the hood, not the paint job.
This course is part of the Collaborative Design series.
- Co-creating the design brief
- Asking better questions
- Digging into the deeper why
- Measuring success
- Avoiding common pitfalls
- Documenting and sharing the plan