- Why will visitors want to buy the things you sell?…Unless you provide enough detail…they won't be ready to purchase.…I'm going to assume that you aren't running…an eCommerce site,…so you won't be listing your full inventory,…but you still need to describe the types of products…or services that you sell in the real world.…Even if you don't sell anything online…you can still learn from the eCommerce sites.…You'll notice that the best sites…provide detailed descriptions…and large, clear images…that show their products in use,…or the outcome of using their services.…
You might be able to describe your products…or services on one page,…comparing between them.…Or you might need multiple pages…with different information on each.…That will mainly depend on whether you're the manufacturer…of a small number of similar items…or whether you resell multiple products…from different manufacturers.…Either way these descriptions,…factual, often just bullet lists of features,…are what let your visitors see…whether your products meet their needs.…
Join Chris Nodder, as he reviews the key components of an effective small business website, whether you maintain your website or hire someone else. He provides guidelines to optimize the content, design, and information architecture of the site and to provide customers and prospective customers with incentives to trust your business—and buy from it.
- Keeping the homepage simple
- Providing news and links
- Using pictures and testimonials to establish trust
- Creating clear product descriptions
- Showing expertise with a blog or tips page
- Soliciting ongoing feedback
Skill Level Beginner
Using Customer Surveys to Improve Servicewith Jeff Toister52m 10s Intermediate
1. Is Your Website Good for Business?
2. Your Homepage
3. About You
4. Products and Services
5. Showing Your Expertise
Professional help2m 17s
6. Being Customer-Centric
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