Building trust

- How do we decide to trust someone…who we've barely met?…Often it's some combination of things:…How we met them,…what we can read from their body language,…how easily we communicate with them, and so on.…But one factor that makes an enormous difference…is how did we hear about them…and then what did we hear about them from other people?…When we're getting to know someone…online versus face-to-face,…we have a lot fewer cues to work with,…so we tend to rely pretty heavily…on how they present themselves,…which doesn't necessarily foster trust.…

One of the best things you can do to foster trust…is to give prospective clients an opportunity…to see how others see you.…Hiring a designer's a pretty big leap of faith.…We have to decide to trust that…not only are they creative…and technically proficient,…but that they're also good at doing…what they say they're going to do.…Meeting deadlines, sticking to budgets,…and getting results.…Of course, you can try to convince people…of these things by saying them on your website,…