- How do we decide to trust someone…who we've barely met?…Often it's some combination of things:…How we met them,…what we can read from their body language,…how easily we communicate with them, and so on.…But one factor that makes an enormous difference…is how did we hear about them…and then what did we hear about them from other people?…When we're getting to know someone…online versus face-to-face,…we have a lot fewer cues to work with,…so we tend to rely pretty heavily…on how they present themselves,…which doesn't necessarily foster trust.…
One of the best things you can do to foster trust…is to give prospective clients an opportunity…to see how others see you.…Hiring a designer's a pretty big leap of faith.…We have to decide to trust that…not only are they creative…and technically proficient,…but that they're also good at doing…what they say they're going to do.…Meeting deadlines, sticking to budgets,…and getting results.…Of course, you can try to convince people…of these things by saying them on your website,…
Author
Released
10/16/2014- Understanding what clients are looking for
- Gathering relevant experience
- Reviewing results
- Building trust
- Conveying personality
- Demonstrating range
- Avoiding pitfalls
Skill Level Beginner
Duration
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Introduction
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Welcome1m 1s
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1. Understanding Your Audience
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Sweating the details1m 37s
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2. Gathering Relevant Experience
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Focusing on your niche3m 45s
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Highlighting key results2m 52s
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3. Reviewing Results
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4. Establishing Trustworthiness
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Building trust2m 27s
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5. Conveying Personality
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Who are you?2m 10s
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6. Demonstrating Range
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Selecting the right projects2m 22s
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7. Avoiding Pitfalls
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Conclusion
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Next steps1m 41s
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Video: Building trust