Join Chris Nodder for an in-depth discussion in this video Blog entries and other social media, part of UX for Small Business Websites.
- Another way to talk to your customers…is by writing blog or social-media-style content.…Normally, this type of content is written in…smaller snippets of information about a single topic,…often, with some reference to current events,…or the time of year.…You can see how this would be useful…if you product offerings change seasonally,…like an in a clothes store…or if you work in a fast-paced industry…such as the sporting world.…Blog posts, Facebook posts, Instagram pictures,…even tweets let you quickly comment…on the latest happenings in a way that shows…your customers that you're on top of things…and hopefully also gives them some information…that makes them looks smart…when they're talking to their friends.…
Over time, this set of small posts builds up.…Often older posts will lose their relevance,…but you'll be constantly writing new posts…that remain relevant and continue to demonstrate…your knowledge.…Some of your posts may well become classics,…ones that hit a nerve,…that do well in search results,…or that people just come back to time and time again.…
Join Chris Nodder, as he reviews the key components of an effective small business website, whether you maintain your website or hire someone else. He provides guidelines to optimize the content, design, and information architecture of the site and to provide customers and prospective customers with incentives to trust your business—and buy from it.
- Keeping the homepage simple
- Providing news and links
- Using pictures and testimonials to establish trust
- Creating clear product descriptions
- Showing expertise with a blog or tips page
- Soliciting ongoing feedback