Join Laura Franz for an in-depth discussion in this video Applying typography skills when making design decisions, part of Typography for Web Designers.
When first presented with a new design problem, it's easy to fall into the trap…of looking at a blank screen and saying, what am I going to do to make this look good?…As a typographer, you don't have to start with a blank screen.…You know how people read.…You can figure out the underlying theme of the site asking, does the contents of…the writings suggest a more traditional approach or more modernist approach and…how can I be inspired by both historical approaches?…Then keep true to how people read.…
Instead of saying to yourself, what font am I dying to use,…pick a font that is legible and meaningful and has all the styles and weights you need.…Instead of saying to yourself, I want to fill up this amount of space here with…an introduction, a caption and the text,…find a good font size, line height, and line length for each and let the text…decide how much space to fill.…Figure out how to organize the elements on the page so they work together to…create rhythm and tension.…
How do you do that?…
- Understanding how good typography promotes reading
- Choosing web-safe fonts
- Applying web fonts in CSS with @font-face
- Adding and applying the Google Fonts syntax
- Finding and applying a good font size, line height, and line length
- Improving a color palette by improving contrast and reducing optical vibration
- Understanding how people mentally organize, or chunk, visual elements
- Applying a system of hierarchy in HTML and CSS
- Applying vertical spacing in CSS
- Adding emphasis within a heading
- Understanding classic and modernist typographic pages
- Adding a list of links
- Creating drop caps
- Fixing quotation marks, apostrophes, and dashes
Skill Level Intermediate
Q: Where can I learn more about graphic design?
A: Discover more about this topic by visiting graphic design on lynda.com.
1. Using Fonts to Communicate the Meaning of a Word or Headline
2. Using Fonts for Text
3. Maximizing Readability
4. Visually Chunking Text
5. Shaping a Page Using Typography
6. Shaping a Traditional Typographic Page
7. Shaping a Modernist Typographic Page
8. Attending to the Typographic Details
Additional resources3m 9s
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