Answering customers' biggest questions

- So what information are customers looking for…that's important enough to go on your home page?…Put yourself in your visitors' shoes,…and think about what they'll need to know…before they can do business with you.…It boils down to a few, simple questions.…What do you do or sell?…Listing your key products or services on the…home page, helps people quickly identify whether…you're the type of company they're looking for.…Self selection helps you as much…as it helps your potential customers.…You don't need irate people in your store,…any more than they need a two hour roundtrip,…only to find you don't stock the items they expected.…

Keep this list short, though.…This isn't the place for detailed descriptions.…What differentiates you from other businesses like yours?…If you serve a specific geographic location,…that might be a sufficient differentiator.…Are you competing on cost? On quality?…On expertise? Are you an early adopter of technology?…Or do you offer a traditional service?…What, in other words, makes you different from…