Join Laura Franz for an in-depth discussion in this video Analyzing the chunking on the professional sites, part of Typography for Web Designers.
In this chapter we've learned a lot about how to create hierarchy and chunk text on the page.…We've used proximity and similarity and both these things help readers find and…read what they're looking for.…Now is a good time to ask, how do professional designers create hierarchy on their sites?…How do they chunk the text on their sites?…How do they use proximity and similarity?…Here at subtraction.com we see similarity galore.…Everything is in the same font, Arial.…
This helps the subtle contrasts work to create hierarchy and chunk the text.…Here you can see the first level of chunking is done by placement.…The homepage is organized by date and the date is in a column of its own on the left.…The next level of importance here is the title of the post.…Posts are chunked by a bold title and a pair of rule lines.…The top rule is a little bit thicker and darker and it creates a stronger visual separation.…The bottom rule is so subtle that the title and the type that follows it feel…like they belong together.…
- Understanding how good typography promotes reading
- Choosing web-safe fonts
- Applying web fonts in CSS with @font-face
- Adding and applying the Google Fonts syntax
- Finding and applying a good font size, line height, and line length
- Improving a color palette by improving contrast and reducing optical vibration
- Understanding how people mentally organize, or chunk, visual elements
- Applying a system of hierarchy in HTML and CSS
- Applying vertical spacing in CSS
- Adding emphasis within a heading
- Understanding classic and modernist typographic pages
- Adding a list of links
- Creating drop caps
- Fixing quotation marks, apostrophes, and dashes
Skill Level Intermediate
Q: Where can I learn more about graphic design?
A: Discover more about this topic by visiting graphic design on lynda.com.
1. Using Fonts to Communicate the Meaning of a Word or Headline
2. Using Fonts for Text
3. Maximizing Readability
4. Visually Chunking Text
5. Shaping a Page Using Typography
6. Shaping a Traditional Typographic Page
7. Shaping a Modernist Typographic Page
8. Attending to the Typographic Details
Additional resources3m 9s
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