From the course: Interaction Design for the Web

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The 7 +/- 2 rule

The 7 +/- 2 rule

From the course: Interaction Design for the Web

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The 7 +/- 2 rule

- We just talked about showing people the options to pick from using recognition rather than recall. That often lead to another discussion about how many menu items we can have before the list gets too long and confusing. There's a design myth around this called the seven, plus or minus two rule. It has its roots in memory research and somehow it got associated with menu list lengths. The background to this is some research from the 1950s by George Miller at Princeton which shows that we can store about seven chunks of data in short-term memory. He suggested that some people can store more and some people can store less. That's why we get the plus or minus two part. What happened is that somewhere along the way, maybe because menu items are a little bit like chunks of information, people started saying that menus should not have more than seven, plus or minus two items in them. I have to say, that's a bogus rule. Menus can be much longer if they use grouping and separators. What…

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