Web Semantics

with Jen Kramer
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Web Semantics
Video duration: 0s 1h 36m Beginner


Discover how to make websites more search engine friendly, more meaningful, and more future-proof with semantics. In this course, Jen Kramer shows you how simple HTML5 tags add meaning to page structure, and how microdata and metadata can be used to add identifying information—such as author and type of content—right on a page. All this adds up to creating pages that score better (and rank faster) in Google and other search engines, and work better in the growing array of bots and other programs searching the web on behalf of devices.

Topics include:
  • Using HTML5 header, nav, and footer tags
  • Addressing related content with aside and mark tags
  • Defining internal and external link relationships
  • Defining next and previous relationships
  • Introducing schema.org
  • Using itemscope and itemtype to add meaning
  • Understanding the difference between RDF, RDFa, and RDFa Lite


- [Voiceover] Hi, I'm Jen Kramer. Welcome to Web Semantics. In this course, I'll show you how to make your webpages more meaningful to search engines and robots, by marking them up with microdata, RDFa Lite and semantically correct HTML5 tags. First, we'll look at the new HTML5 tags, like header, footer, article, aside, mark and many more. We'll look at link relationships, including links between pages and links that bring resources in to a webpage.

We'll then look in depth at microdata, which is a way of marking up certain types of content with defined information, like recipes, events or products. Finally, we'll look at RDF, RDFa and RDFa Lite, and their differences, as well as looking at how to incorporate RDFa Lite into your webpage. So, if you're ready, let's get started with Web Semantics.

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