From the course: Learning to Write for the Web

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Solution: Creating signposts

Solution: Creating signposts

From the course: Learning to Write for the Web

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Solution: Creating signposts

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- Now, let's take a look at these two articles and see what we can do to give them better signposts. Hopefully, you found a way to create meaningful headlines that provide a signpost for the content in the article, are meaningful links that let people know what they'll get if they click. If you are applying what you've learned from chapter one and two, you've probably also tightened up the text as well as emphasizing the what's-in-it-for-me part of the call-to-action. Let's see what we might be able to do with the first article. The original is active rather than passive, which is great, but it's very wordy. It also has a teaser headline, which really contains no useful information. In the rewrite, I decided that the key message was who had won the competition. In the original, the what's-in-it-for-me part of the message, ordering holiday cards, was hidden behind a "click here" link. See how highlighting the words, order enough cards, makes that text stand out much more and provides a…

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