From the course: Learning to Write for the Web
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Introduction to web writing
From the course: Learning to Write for the Web
Introduction to web writing
- If you look at the research that's been done into how people interact with online content, you'll discover some interesting reading behaviors that are very different from how we like to read things like novels in the real world. It all boils down to one key point: online, people aren't normally reading for pleasure. Instead, they almost always looking for a specific piece of information, and they don't want extraneous junk to get in their way. When you watch people reading online, you'll see some very distinct behaviors. Each one of these behaviors suggests something about how you should write online. People scan, rather than reading everything, so they need good signposts. Formal text is harder to read, so it's important to choose the correct reading age and tone. Visitors look for information-rich content. They don't like being teased. You need to tell them upfront what's in it for them. Readers lose interest in a page quickly, so put the key facts at the beginning of your…
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