Join Kelly Goto for an in-depth discussion in this video Core process overview, part of Web ReDesign: Strategies for Success.
Have you ever gone through a kitchen remodel? If you have, then you understand the nightmare that can happen, as your counters arrive the wrong size, your kitchen cabinets are six weeks late, and the contractor that you hired disappears, and the new one that you bring on board, gives you an estimate for one price, and then at the end hands you an invoice for three times that amount. So what happened? How can you avoid this in the future? One of the reasons why we came up with the Core Process is just this scenario.
We have had so many situations that seem to go out of control at some point and we realized that there were some steps we should follow and some steps that we could skip to make sure that at least everything was covered along the way that was core and that was necessary in the project. The Core Process presented in this movie is the bare-bones approach that should be the basis of all site-iterations, large or small. In the following chapters we refer to iterative site design over and over again, and the Core Process presented here should be applied to every initiative throughout your redesign process over the next 12-24 months.
This is the Cliff's Notes version or the condensed overview allowing you to see from beginning to end the five processes, and how they fit into the bigger picture. The Core Process comes from the book, Web ReDesign 2.0: Workflow that Works. That's really what it is, a workflow that works. Something that is designed to fit into projects both large and small, anywhere from $2,500 all the way up to $250,000 and beyond. These are elements that we consider to be best practices, tips and tricks we've learned over time and through hundreds and hundreds of web designs, and redesigns alike.
Now, one thing I want to be clear is that although this is considered a Core Process, we're not saying this is absolute perfect. We encourage you to modify this to fit your specific type of project as you need. We're offering this as a series of guidelines that not only will your team understand, but your client and key stakeholders can buy into the process and understand not only how long something is going to take, but why you're doing things the way you're doing them? What elements and deliverables are important, and how you can streamline this process and make it the most effective and efficient possible? This is a great example of how team sometimes disconnect during a process.
This shows how the customer explained it and how the project leader understood it, how the analyst designed it and the programmer wrote it? How the business consultant described it and my favorite, how the project was documented? It follows up looking at operations and customer billing, support, and in the end what the customer really needed. We're really focused on user-centered design and that is what this process is all about. Designing for that end user. The Core Process breaks into five steps.
First, we have Define which covers discovery, planning and clarification. The main goal of this phase is to gather as much information as you can that's relevant to your project, and put it together into what we call a communication brief that's going to help align stakeholder vision and goals. At the same time, you're also going to do your traditional Project Planning, which is setting the budget and schedule and team, and making sure that you have your process and set of deliverables clearly articulated for both your team and your client, internal or external.
The Build phase is extremely straightforward, prep, build and test. We're not going to go into that much detail in this title because there is so much information available out there, both in the lynda.com online library and online. Phase five is Launching and Measuring, and making sure that you are set-up to test and iterate and plan for that next release, the quarter after you launch the first site. You want to not only deliver the materials that you may forget if you're not disciplined including the style guide and the handoff packet, but you want to plan for and conduct a meeting after you launch.
So that you can sit down and figure out, what you did right and what you can improve the next time. You want to think about Search Engine Optimization or SEO strategy and make sure that you are planning for maintenance. Looking at who is going to maintain the site over time and what they need to think about. So here we have the core process overview, presented in stages one through five, allowing you to see clearly the road-map ahead and what you need to think about in order to create and plan for that ultimate user experience. We've just looked at the entire Core Process workflow which allows you to see the entire process in a glance.
In the next few movies, we will look more closely at each stage in turn with the end goal being creating the ultimate user experience, along with creating a frame of reference for client and team alike, so that you can understand why the process is important and how you can immediately implement these processes into your redesign today.