Answer readers' unasked questions

- Within an article, it's important to make sure…that you give readers a reason to care.…Why should they buy your product, use your service,…contribute to your charity, or follow…the advice that you're giving?…At heart, most people really do…care about what's in it for them.…You might think that you've covered that…by talking about features or benefits.…But you have to remember that your readers…aren't the same type of people as you are.…They aren't intimately familiar…with your product or service,…so they'll need help understanding how…what you offer fits with their needs.…

It's important that you know who your…visitors are, and what types of questions they…are likely to have when they read your content.…What's in it for them will differ…depending upon the type of content you're producing.…A product description might help people…visualize how trendy they'll look in your clothes,…how special they'll feel driving your car,…or how wonderfully tingly their taste buds…will be after eating your food.…These are what's known as aspirational…