Join Chris Nodder for an in-depth discussion in this video Answer readers' unasked questions, part of Learning to Write for the Web.
- Within an article, it's important to make sure…that you give readers a reason to care.…Why should they buy your product, use your service,…contribute to your charity, or follow…the advice that you're giving?…At heart, most people really do…care about what's in it for them.…You might think that you've covered that…by talking about features or benefits.…But you have to remember that your readers…aren't the same type of people as you are.…They aren't intimately familiar…with your product or service,…so they'll need help understanding how…what you offer fits with their needs.…
It's important that you know who your…visitors are, and what types of questions they…are likely to have when they read your content.…What's in it for them will differ…depending upon the type of content you're producing.…A product description might help people…visualize how trendy they'll look in your clothes,…how special they'll feel driving your car,…or how wonderfully tingly their taste buds…will be after eating your food.…These are what's known as aspirational…
Author
Chris Nodder
Released
11/14/2014- Explain how people read differently on the web.
- Name the reading level that body text should be written at.
- Identify types of text that serve as signposts for readers on the web.
- Give examples of how to make your target audience care about your text.
- List documents that could be used to provide supporting evidence to an article.
- Determine the expiration date on seasonal articles.
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 5s
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Introduction to web writing2m 11s
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Using the exercise files1m 13s
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1. Write for Fast Reading
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Challenge: Editing text1m 44s
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Solution: Editing text2m 36s
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2. Reading Age and Tone
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3. Don't Tease: What's in It for Me?
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Solution: Creating signposts3m 15s
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4. Front-Load Your Content
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Solution: Reorganizing text2m 49s
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5. Remove the Sales Pitch
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Industry-specific words3m 13s
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6. Provide Detailed Information and Useful Images
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7. Actively Manage the Information You Publish
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Conclusion
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Next steps3m 37s
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Video: Answer readers' unasked questions