What are web analytics?


show more What are web analytics? provides you with in-depth training on Web. Taught by James Williamson as part of the CMS Fundamentals show less
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What are web analytics?

Many content management systems, especially hosted solutions, will mention offering web analytic tools in addition to their basic CMS capabilities. So what are web analytics? Basically, these are tools that collect data about your web site, site visitors, and how your visitors use your site. This data can then be analyzed to make sure your site is organized correctly, gauge the effectiveness of content or marketing campaigns, and whether or not people are interacting with your site in the way that you envision. As with most features, the web analytic features of each CMS vary widely.

Some offer no analytic tools at all, while others offer robust sets of tools integrated directly into the CMS. When examining a CMS it's a good idea to see what type of tools are available, especially if you have very specific requirements, such as monitoring the return on investment of specific product specials. I would add that to me these features aren't as much of a deal breaker as other CMS featur...

What are web analytics?
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What are web analytics? provides you with in-depth training on Web. Taught by James Williamson as part of the CMS Fundamentals

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Web
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