What is SEO?


show more What is SEO? provides you with in-depth training on Web. Taught by James Williamson as part of the CMS Fundamentals show less
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What is SEO?

Another term that you're likely to encounter again and again when working with content management systems is SEO. SEO stands for search engine optimization, and it is a method of structuring sites and site content in a way that improves a web site's relevance and visibility to search engines. Now theoretically this allows your site be listed higher in a search engine's result list, which is the goal of almost every site owner. In reality, SEO is one of the most abused terms on the web, with so many different marketing firms and vendors selling tools and strategies that the term has almost been diluted to little more than appear marketing cliche.

Looking at the term practically, however, in order to optimize a site for search engines, you need to understand how those search engines work. Although most search engines guard their methodology quite closely, there are some almost universally accepted techniques that will assist in helping your site become more search engine friendl...

What is SEO?
Video duration: 4m 42s 3h 11m Beginner

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What is SEO? provides you with in-depth training on Web. Taught by James Williamson as part of the CMS Fundamentals

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Web
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