Join Jason Osder for an in-depth discussion in this video Defining goals, part of Vimeo Projects for Creative Professionals (2013).
Now that we have a good understanding of the potential for Vimeo for creative professionals, I want to talk a little bit about setting goals. Anytime you start a new communications project, implementation, integration, or really any type of project, it's going to be a good idea to think about your goals. In this case there maybe overlapping goals and we're still working in this new area of the social web. So, let's think about some different goals, but I also want to draw this together into the idea of creating your online footprint with Vimeo as a part of it.
So here are some goals Certainly presenting your work at a high quality is one of the goals for using Vimeo. And depending on exactly what you do, this may be one of the big uses for the technology. Which is essentially distribution, in a focused way, to audiences that you're interested in. We've talked also about getting feedback from people at different points in the creative process. And this could be. Open feedback or it could be a closed group that you're password protecting and sending your video out to. But these are process goals, production goals, perhaps your goal on Vimeo is really generate some more community.
To build community with the people that are there and if you conceptualize that, as a goal. It may not have, many specific metrics of the quality of any (UNKNOWN) little difficult to define the quality of community. But it starts with, setting a goal, and I think it is a valid goal on Vimeo, to be searching out, like-minded professionals, to build community with. Selling your work as video on demand with Vimeo Pro can certainly be an important part of you goal setting with Vimeo if it is part of your model.
Again, we're a little early in this technology, but I expect that some people will succeed wildly Selling their content directly on Vimeo. So I draw all of these together into the idea of an online footprint, and this fits perfectly with that evolving web ecosystem we talked about. As you define your goals. You start to think about not just your Vimeo account, not just your website, not just your Wordpress or your Facebook. But in fact all of these things being your presence on the web.
What I call a footprint. And as we move forward, we will flesh out that concept of the footprint through different areas that touch Vimeo for this creative company Red30.
- Deciding between Vimeo, Vimeo Plus, and Vimeo Pro
- Creating a content map for your media
- Serializing content on Vimeo
- Displaying videos in widescreen
- Working with Vimeo widgets and plugins
- Using themes and templates to build a video portfolio
- Creating a branded channel
- Developing a press kit with Vimeo
- Setting up a tip jar
- Licensing your footage with Getty Images
- Setting up Vimeo On Demand