Join Jason Osder for an in-depth discussion in this video Creating a branded channel, part of Vimeo Projects for Creative Professionals (2013).
Channels, are Vimeo's way of providing segregated areas for different types of content. You can set up a Channel and other people can follow it and you can follow other people's channels. I've actually covered this in great detail in Vimeo Essential Training, so I just want to hit a few tips on how channels can be useful to creative professionals. You create channels under Videos > My Channels. And we Create a new Channel, right here. The point I want to make to creative professionals is that channels can be used something like we talked about portfolios, in the sense of, you don't need to have just one channel.
You could have several different ones for different purposes. Unlike portfolios that are really meant to, and I'm talking about Vimeo portfolios here. That are really meant just to present your content on a stand alone site, channels are more integrated into Vimeo. People can follow them, and get updates from them. So, what I want to do here is not make a channel for all my videos, but infact make a channel that is more of a theme. I'm going to call this Good Eat by Red30. And I'm not just doing this straight promotion, I'm actually trying to attract foodies, basically.
because over the years, Red30 has done a lot of different projects that involve food. So, my thinking is, if people can come to my content based on the content, maybe they'll be interested in the company, Red30, and want to learn more. So, I'll put a description that basically matches what I just said. I want to pick from my uploads, but not everything just the food oriented ones. So I'm obviously familiar with my content, but these are pretty easy to spot. You can see that it's a lot of the videos that I've presented to touch upon food.
So I'm going to create the channel, and here you see what our new channel looks like. It is a subset of all of our videos, it is food themed and now if I'm lucky, some people might come across it when they're just searching for content they like about food. Let's take a quick look at Settings and we can see if there's anything we want to adjust. Basic information is what we just put in. Certainly, we have a shortcut URL, so I can send out a quick link of my food channel to anyone, or I can tweet it out, put it out on social media.
This right here is important. This is exactly why I created the channel in the way that I did. I want to attract people based on content. Well, that's kind of disappointing that they don't have a food topic here. I wish they did. I will maybe write them a note and say, food is a hot topic for me. I wish we had a category for it. I guess we'll have to live with everyday life and Travel And Events seems to be about as close as we can get to food and being a foodie. So, let's save that one. Actually, they don't have it pre-built for me.
Why don't I say, food and farm to table and gourmet. Okay, let's make this a little more searchable by saving those changes. And let's see if there's anything we want to do in appearance. So, we have a basic stream layout. I do have some options for the layout, as well as the themes. This even takes us a little further toward Being like a portfolio, but it doesn't have nearly as many choices, choose Vimeo Land. I like that. And Shoutbox is a little link I'll show you a sec.
We can also make a custom header image if I choose, which might be appropriate for, depending on what you want to do with this. Let's save those. So, looking good. Videos, we already did that but if we want to add more videos or more things come in. And then of course in Membership we see who is following us. If you want to know more about Channels in Vimeo please do check out the essential training that has all of the details. Let's just go back one more time to our Channel page. I think you can have a lot of fun with Channels and because they're easy to make and free it doesn't just have to be your channel.
You can have your food channel, your sports channel. And really see who's out there interested in different types of content.
- Deciding between Vimeo, Vimeo Plus, and Vimeo Pro
- Creating a content map for your media
- Serializing content on Vimeo
- Displaying videos in widescreen
- Working with Vimeo widgets and plugins
- Using themes and templates to build a video portfolio
- Creating a branded channel
- Developing a press kit with Vimeo
- Setting up a tip jar
- Licensing your footage with Getty Images
- Setting up Vimeo On Demand