Learn about the potential of live streaming and its power to engage audiences and build your brand.
- In the early days of television, everything was live. That, of course, demanded huge networks of broadcast towers and a massive capital outlay. Even once they learned how to pre-record programs, for a long time, there were only three networks that could manage such a thing. Now that the internet has democratized the infrastructure, almost anyone can do it. All you need is a smart device and a fast enough online connection. You may well be more inclined to produce carefully-crafted content for your audience, honing and editing it until it's just perfect.
And succinct, well-edited content is certainly a great value, whether you're trying to build a YouTube audience or promote your business. But online video rewards frequent posting. The more videos you post, the larger your Google footprint becomes. The more space you take up on the internet, the easier it is for people to find you. YouTube, Facebook and other platforms, are currently encouraging live streaming by pushing out that content in front of other traditional content. Live videos automatically come with a feeling of urgency, making viewers more likely to tune in, for fear of missing out.
And unlike with pre-recorded content, you can see and reference your audience's comments in real time. You can make them a part of the show. People love seeing and hearing their own names in things. And if you can incorporate this kind of interaction into your live streams, it's a great way to build an engaged, loyal audience. You might want to develop a complete streaming style, and create most of your content that way, or you might just want to use live streaming to stay in touch with your audience between your other, more carefully produced pieces of content.
And all of these tools work whether you're trying to reach a large audience, and grow your brand, or just share the events of your life with your friends and family. Live streaming, you see, is completely scalable. With the same setup, you can broadcast to two or three friends, or millions of fans around the world. And on most platforms, your live streamed videos become regular, searchable, sharable, re-watchable videos as soon as the live stream ends, looking just like any other piece of content you'll find there.
There are YouTubers and online gamers who do regular live streams to enormous audiences. You can make comments, throw in challenges, and even pay for greater access. There are business gurus who teach online seminars, either for free or as a brand builder for their other products. There are daily talk shows being produced from living rooms all over the world. There are journalists and political activists reporting from the field, providing up-to-the-second reportage that can reach their audience way before traditional media can.
And it's not dependent on post-production, or even getting out of the situation with your device intact. Imagine streaming some riot or catastrophe live. Even if your phone gets smashed or confiscated, your video is still out there because you are broadcasting live. And on a personal level, I spent last New Years Eve live streaming a giant jigsaw puzzle I was doing with my kids, and interacted with a small handful of viewers all over the world. These are just a few examples. Some of the best uses for live streaming may not have even been invented yet.
How you use this technology, what you come up with, is going to be extremely exciting.
- Best practices for mobile streaming
- Operating the YouTube and Facebook streaming apps
- Operating Periscope
- Live streaming with Instagram
- Desktop streaming best practices
- Streaming with Wirecast Play
- Streaming with Open Broadcaster in YouTube and Facebook
- Advanced streaming options