From the course: Social Media Video for Business and Marketing
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The five Ws of video content strategy
From the course: Social Media Video for Business and Marketing
The five Ws of video content strategy
- No matter what type of video you're making, always focus on high-quality content over production value. If you've got engaging, entertaining, inspiring, and informative content you'll usually be fine, even without professional-level production quality. In recent years, this acceptance of good enough has encouraged content creators to crank out massive amounts of content. But it's a double-edged sword. Yes, it's easy to create and distribute content, but this results in an immense amount of online video. So it becomes about breaking through the noise and standing out. And this comes back to strategy. And strategy breaks down into the five Ws. First, who. As in, who is your target audience? Get a laser focus on this. Because before you begin planning, you need to determine who will watch your videos. Is there one audience or multiple? What's the average breakdown of gender, age, geographic area, and income level? Do they primarily use desktop or mobile? Immerse yourself in the spaces…
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