The five Ws of video content strategy

- No matter what type of video you're making, … always focus on high-quality content over production value. … If you've got engaging, entertaining, inspiring, … and informative content you'll usually be fine, … even without professional-level production quality. … In recent years, this acceptance of good enough … has encouraged content creators to crank out … massive amounts of content. … But it's a double-edged sword. … Yes, it's easy to create and distribute content, … but this results in an immense amount of online video. … So it becomes about breaking through the noise … and standing out. … And this comes back to strategy. … And strategy breaks down into the five Ws. … First, who. … As in, who is your target audience? … Get a laser focus on this. … Because before you begin planning, … you need to determine who will watch your videos. … Is there one audience or multiple? … What's the average breakdown of gender, age, … geographic area, and income level? … Do they primarily use desktop or mobile? …