From the course: Online Video Content Strategy
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
The components of a good video
From the course: Online Video Content Strategy
The components of a good video
- Everybody will tell you that you need to make quality content, that you need to put out quality videos. What they fail to do is to tell you what that actually means and what that would actually look like. I usually break this down to objective quality and subjective quality. Objective quality are the technical aspects of a video and its production and editing. Whereas, subjective quality has much more to do with on-camera presence, clear messaging, and also relating it to the audience in a meaningful way. Let's start with talking a little about objective quality because it's easier to accomplish that because it's something that is measurable and usually can be handled with technical expertise and the right equipment. Terms of objective quality, you want to focus on your video production values in terms of whether this has good color, whether this has the appropriate lighting, whether it's sharp and in focus. Obviously, you want the audio quality to be good. You don't want anything…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.