Join Ashley Kennedy for an in-depth discussion in this video Writing the script and making the shot list, part of Making Video 1: Sell Something.
- Now that we've got a good high level blueprint of how this video is going to come together, it's time for Lolita to get specific and start writing the script. When it comes to videos like this, there are different strategies. Some people write everything out. Some just write out the main bullet points and adopt a more extemporaneous approach. Now I'm definitely a scripter for any video I do. Now granted, I don't always put myself in a situation where I'm reading the script word for word, but even when I do take a more extemporaneous approach I always have the script as my foundation, and I can always go back to it.
Not only that, but when you have a video script you're able to not only plan out the dialogue, but you're also able to plan out the visuals that accompany each moment, and you're able to come up with the most cohesive blueprint possible. So that's what I'm going to be recommending for Lolita for this video. And since she already knows the basic structure, she may just want to start dividing the script into some main sections, and then start writing in each of those sections without paying particular attention to transitioning from one idea to another quite yet.
And most of the time, when you write a script, it's going to be long, but that's okay. Just get the content down, and then you can begin whittling it down, getting it even more concise and then adding the appropriate transitional devices. For this video, Lolita went through several drafts of the script, starting with headings within the basic structure. Then she flushed out each of those headings. Then she edited everything to be more concise and cohesive. And then she worked the best segues and transitions.
So let's talk with her about the process of it to get her insights on the scripting. So we've really done a whole lot in planning this video, but this is the first time that you've officially put pen to paper and have written a script. And so I'm curious, what was it like? What went well, what challenges were there? You know, take me through kind of the process of writing this script. - So first I was really intimidated because I'm not the best writer in the world. But when I worked with you to have sections, really helped me a lot because it really broke it down to where I could really focus on each part, and really clearly show my views of what I wanted to say.
So that was like probably the best help I had. - So in terms of you know, starting with that first draft and then ending up with your final draft, I know that we collaborated and you also showed the drafts to other people. Can you talk about that collaboration process? How important was it for you? - I definitely think collaboration can really help someone. Maybe it's not for everyone, but really helped me. I had my fiance look at it, I had you look at it, I had a couple of friends. And it just brought new thoughts into my mind that I might not have had before.
And then they maybe took some stuff out that might not have really fit. So it really helped in the process a lot. - Alright, well we officially have our blueprint, our script, and I just can't wait to bring it to life. So let's move forward with that. - Awesome. - And once the script is finalized it's time to turn it into a two-column script. This is where you plan out all the visuals. So in the left column is what we hear, and in the right column is what we see. This is a great way to plan for what to show at each part of the video.
After a bit of work, Lolita and I came up with this as the basis for her two-column script. As you can see, it's very clear when we see Lolita, what type of shot it is, and we also see when other visuals come on screen. We can treat this as a living document, so as we come up with additional ideas, we can tweak it as necessary. Finally, in terms of delivery, Lolita has a few options. First, there's a teleprompter. Now, if you're looking directly into the camera it's a great solution, because it allows you to look right into the lens while reading the text.
And there are some great mobile teleprompters available for smart phones. Now reading naturally and conversationally from a teleprompter can definitely take some work. So if you take that approach, it's important to practice enough so that it doesn't sound like you're reading. Now if you remember, in Lolita's case, she said that she doesn't want to look directly into the camera. So the logistics of a teleprompter wouldn't work in the traditional sense. Now we could certainly set the teleprompter just off-camera, so she could read the text as she goes, but if she doesn't want to do that, then she'll need to rehearse her script enough so that she's comfortable delivering it from memory.
She'll of course also have the option of going through multiple takes to get it just right. So let's talk with Lolita about what she thinks she wants to do in terms of working with and recording her script. So in terms of recording the script and delivering it to camera, there are lots of strategies. Are you more attracted to trying to work with a teleprompter? Or you know, memorizing it and being more extemporaneous about it? You know there's lots of different approaches. Or did you want to try a hybrid? I'm interested to know kind of what you want to do for the shoot.
- Well as I'm not good at memorizing things, I think that a little bit of both would be great, because I want it to be natural. But I feel like the teleprompter might help me out just to remember my lines the best. And then maybe even just like a script just laying around so I can remind myself what I'm going to say next. - And I was thinking also, that because you're interested in this being more documentary-style interview format, we might even work out a strategy where I'm able to, you know, interject a few questions that might prompt you in those more extemporaneous moments.
So that, you know, when you're not on the teleprompter, you know we have that sort of relationship where you can get through the content of the script in a more conversational way. That could be an approach as well. - Absolutely, I think that would be the best for everything. - Okay, so we'll keep all the options on the table. We'll have the teleprompter app available. You'll obviously be looking over your script until the day of the shoot. And we'll perhaps use that interview format as well. So lots of options here, and we'll see what works for you. - Great.
- Okay, so it seems that Lolita is interested in being as natural as possible, and will probably try to memorize her script as much as she can. But she may rely on some targeted prompting to make sure that she gets everything from her script. Again, we can take this in as many takes as we need to. So I think this approach will work well. But now that we've got a specific idea for how this video is going to play out, let's talk about some scheduling and shoot logistics.
- Video workflow and techniques
- Sales fundamentals
- Pre-production basics: planning, script writing, location scouting, and scheduling
- Production basics: interviewing, shooting b-roll, lighting, and sound
- Editing and post-production basics: organization, editing, and refinement