When a client approaches you about webcasting, the first question that would be good to ask is, “Why do you want to go live?” This helps pin down whether or not going live is beneficial for the project. In this video, John Dudley gives you things to consider when asking if streaming live is warranted.
- Moving away from the technical side of things for a bit, in this chapter, we're going to go more into the strategy side of webcasting. The first question I always ask a client, whether they're corporate, government, or media, is why go live? What's the justification to make a huge investment and take on the risks of a live production? When I ask this question, more often than not, I hear about 10 seconds of silence and then the shuffling of papers. My point is, what kind of programming warrants going live versus a more controllable on-demand or simulated live delivery? My standard for delivering live requires a yes to at least one of these questions.
First, is the content more impactful in a live setting than on-demand? Second, does the reward justify the risk? Next, are you delivering breaking news to the public or a targeted audience? Are you unveiling a new product that the customer is anticipating? Are you streaming a sporting event, concert, or performance where the audience demands live delivery? Are you looking to provide real-time interaction with your targets, and a live webcast accomplishes this.
Do you want to provide convenience and make a busy target's life easier, such as a reporter on deadline, or team members located on the other side of the globe? Or, are you looking to save the expenses of moving your audience to a single location, like a sales meeting or company-wide address? These are all bottom-line questions you need to answer before committing to going live. Webcasting for the sake of it never makes business sense or logistical sense. You need to have a firm justification to take the risks and make the investment.
- What webcasting is and what it's not
- Determining if live streaming is a good investment of time and resources
- Defining consumer, prosumer, and enterprise webcasting
- What's a CDN? The basics of content delivery networks
- Production equipment, hardware, and software
- Front- and back-end roles and responsibilities
- Integrating an on-demand content strategy
- Measuring impact: Using analytics to develop actionable insights for the future