From the course: Social Media Video Strategy: Weekly Bites

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When should you post?

When should you post?

- When should you post your video to get the greatest audience engagement? This is another question with many answers depending on the type of video and your audience, the platform you use and another factors. Let's look at some analytics from HubSpot. The first think I want to discuss is time zones. When you post for social media, you need to do some planning around the most active time for your audience. For example, if my target audience is in the United States, it's good to know that 80% of the U.S. population lives in the Eastern and Central time zones. So unless your target audience is specifically on the west coast, for example, it's probably a good idea to base your posting time off of this population information. If you're planning for an international audience or if you're posting from a different area of the world, then just do your research about population densities among your target audience. HubSpot also breaks down the best times to post across different social media…

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