Join Richard Harrington for an in-depth discussion in this video What you should know before watching this course, part of Running a Professional Webinar.
- Producing a webinar can be pretty difficult. Now, the thing is is that you might only be focusing on one aspect. Maybe you're here to learn about the business and the strategic side or perhaps you've been tasked with putting on a webinar for someone else, making sure that it's technically ready to succeed, or maybe you're like me. You work in a small to medium sized business and somehow you found yourself needing to give webinars and suddenly that means you're your own tech support and your creative department, designing all your slides and visuals, and maybe you're the talent.
Well, in this course, we're going to cover all of those things. As such, depending upon your personal needs, you might need to jump around the class a little bit, but we've put together a very clear outline so you can clearly find the different sections and choose what's going to work for you. I'm going to assume that you already have some basic skills. You know how to build slides and you've given a presentation before. If not, you'll find many other courses available in the online library to help you with those aspects, deciding on your message, and building out your content.
In this course, we'll touch on some of those, giving you information that's specific to webinars, but I'm going to assume you have some of those basic business skills down already. Additionally, I'm going to assume that you already know the basics about your computer, you're comfortable with operating the computer, making changes to system preferences or using the control panel, and that you feel comfortable launching software and saving files, but I'll walk you through several different choices here today that will help you get better results.
Now, we are going to cover both the Mac and the PC platform. And throughout the course, I'll try to jump between both of those so you can see things. Sometimes I'll show the same technique on both computers where it gives you the results that you want, but the execution is different because of the tools available and other times I'll just alternate, showing you how to do something on YouTube on the Mac and then a little bit later on the PC. This should help you feel comfortable no matter what platform you're using. Make sure that you take notes while doing this.
You're going to get a lot of information that should be helpful. And remember, you can always jump back and rewatch a video as needed. Putting together a webinar can be quite stressful as there are lots of different components and I would recommend that you give yourself a week before doing your first webinar to practice, work out the bugs, and make sure you have all of the equipment that you need. Let's go ahead and get started. And remember, this is not an easy topic. I'll do my best to break it down and make it simple for you, but you might find that you have additional things that you need to look up and that's going to be very important.
Also, I can only touch on some of the concepts that relate to giving a successful webinar. The exact software tool you use will vary. There are hundreds of solutions out there for webinar hosts. As such, you might be using something completely different. Maybe you use GoToMeeting or Zoom or perhaps you're using BlueJeans which is a platform for webcasting or hosting a webinar. Maybe it's GoToMeeting or something completely different. Each of these tools is going to have its own documentation.
And from time to time, they add features and subtract features and there's no way that we can cover all of that in a course. However, I'll make sure that your computer is setup right, that the technical issues of a strong stable internet connection are solved and that you have excellent audio and video quality, sending out the best image and sound that you can. I'll also share with you strategies for making your visuals look great and help you put together an organized presentation that resonates with the audience.
All right, let's jump in.
- Choosing the right webinar platform and host
- Organizing your content
- Planning for audience participation
- Inviting attendees to the webinar
- Setting up your presentation computer
- Selecting a microphone for a webinar
- Using a pro camera via Thunderbolt or USB 3
- Adding a VR camera
- Optimizing slides for a webinar
- Holding a rehearsal event