Join Jem Schofield for an in-depth discussion in this video What type of production?, part of Corporate Event Video: Producing Company Meetings and Presentations.
- Producing corporate event video can be completely overwhelming. I know that for me when I started to do it, many, many, many years ago. That that first job was terrifying. I was moving from a more traditional, one or two camera type production to many cameras in larger spaces with lots and lots of moving parts. And just the thought of it when I first started doing that, was just, well if you're about to do it you know what it feels like. But before you get into all of that stuff. The first thing you have to do is figure out what type of production you are producing. And that's actually relatively easy to do if you just think about a few things. Number one you want to think about what you are trying to communicate. Now that seems easy, but sometimes as an in-house producer or even an external producer that's being brought in to help a company. That's something you really have to communicate with a company and figure out how you are getting that brand or marketing message across to your audience. And that's the second part, who is your audience? Are they internal to the company itself? Or are they external? And that can sometimes drive the third thing, which is the format of your production. Decide if it's going to be small, medium, or large. Examples of those could be on a smaller scale, a round table moderated discussion with a few people, three cameras. Medium you have maybe four cameras and you've got a small stage and a single person coming up and giving a presentation to an audience. And then we go large, even more cameras, larger space, bigger audience, and you might be streaming you might not be. But you also are going to do something that's on the scale of say TED or a product launch or a large moderated panel discussion. So you take those three things, you answer those questions, and it will help you figure out all of those moving parts.
- Scouting and choosing your location
- Crewing your production
- Cameras and lighting
- Working with audio mics, monitors, and mixing boards
- Dedicated corporate video spaces
- Technology needed for corporate video