Join Amy DeLouise for an in-depth discussion in this video Viewing environment, part of Multi-Platform Video Producing.
- When producing for transmedia delivery, you really have to think about the variables in each viewing environment. Almost all of them you can't control, but some you can plan for. For example, these are some of the common technical issues that will affect how your story gets consumed: the download speed of the user, the surface size that they're watching on, the screen resolution and colors that they're able to see. Maybe there's an audio environment issue, possibly a poor audio environment or speakers. You might have a hearing impaired viewer or a visually impaired viewer.
There might be high ambient light for the mobile viewer or the user interface if there's a web viewing. So you don't want to have to entirely rework your project once you realize it's not having an impact. So consider some of these solutions to overcome viewing environment issues up front. So for example, if download speed is a concern, then you might want to create smaller file sizes when you're uploading your content. And make sure you're using the appropriate compression codecs for those smaller file sizes. If surface size is an issue and you're worried that it's too small or that maybe the screen resolution and colors aren't gonna be great, then you're gonna want to make sure you have very simple and clear design for your graphics, not a lot of flashing things and a lot of things flying around on the screen.
Poor audio environment or poor speakers or poor earbuds is something we get a lot of times with the mobile viewer. So you want to be sure that you have very clear primary audio and do what we call a mono compatible, small speaker mix. We'll talk about that in another chapter. You might also want to have subtitles for a hearing impaired viewer. Or, frankly, people are using them all the time because they like to watch videos, you know, from their mobile phone while they're at a boring meeting. So subtitles are important for everyone. And also audio description is something you might want to plan for to make sure that you're incorporating the visually impaired viewer.
If you want to have mobile viewing, then you want to be sure you think about less camera movement, more closeups. And you want to think about content that's related to the user interface. So for example, content you can't fit in your video could fit in what I call the envelope or somewhere outside the video that's on the website before you click on the video. The more you know in advance about how your audience will be viewing your content, the more you can plan and anticipate and address some of those obstacles in advance.
- Leveraging storytelling
- Choosing the right frame rate and frame size
- Audio and color considerations
- File storage and DIT
- Budgeting for transmedia delivery
- Ensuring maximum audience engagement
- Making video accessible to all
- Ensuring a quality experience
- Maximizing quality for small screens, social media, and mobile devices